Sunday, October 20, 2013

2. Current IPTV and Its Evolution

2.1 IPTV Deployment
IPTV is a system of delivering television content to consumers over the infrastructure of the Internet. With the proliferation of broadband networks set up by telephone companies to offer broadband Internet to consumers, IPTV has overcome the problem of having limited bandwidth that was once a major barrier to deployment.
Currently there are two different ways consumers can get IPTV. They can buy a "set topbox" which will convert an IPTV signal and play it on their television. The other option is to watch on a PC. Many IPTV service providers also offer voice and data capabilities with the IPTV service, making it a true "triple play" use of the broadband network. In the market of broadband applications IPTV is a major upset. With the advent of IPTV, many cable television companies are being expelled from the market of providing low cost television, data and voice broadband applications to consumers.
Business applications are also in development. Services such as streaming video are widely available on IPTV due to the scalability of the medium. The categories within IPTV are still gel, but possibilities are still wide open as to which of the many versions of IPTV will become standard. Companies are in the initial struggle to become leaders of the market, but at this point it is anyone's game. There is no doubt that IPTV is the next generation for television content, but it has yet to be determined which companies will be the benefactors of the innovations that are now taking place.

2.2 Global Growth of IPTV
Worldwide subscriber base for IPTV services is expected to expand more than 26 times from 2005 to 2010. According to the Al-khatib and Alams’ research global IPTV subscribers are expected to grow from 2.4 million in 2005 to over 63 million in 2010.

Figure 2: Expected growth of IPTV subscriber base

The IPTV subscriber base is expected to generate more than $27 billion in revenue for all IPTV services in 2010. IPTV subscriptions are poised to grow from over 30 million in 2010 to 68 million by the end of 2014, according to forecasts from analyst form Strategy Analytics.