Saturday, August 2, 2014

14. Case Studies

14.1 Europe (France)
In France, there have 421,000 ADSL Television subscribers. Figure shows that this number growth over two years and with a cumulative annual growth rate of more than 150 percent. France had about 25 million television households, with approximately 3 million Community Antenna Television (CATV) subscribers and 4 million satellite subscribers. In June 2006, France had 11.7 million broadband subscribers, so in France, there were a huge number of potential IPTV viewers. Because a competitive market, the IPTV service price were very low. There only 16 Euros per month for more than 40 channels. For the 30 Euros basic triple-play package included high speed ADSL2+ Internet access, free voice calls to fixed lines in more than 20 countries and IPTV. Many customers were happy purchasing the triple-play package. The channel of IPTV offered was quite extensive. IPTV offered programming from a large number of other countries in Europe and Middle East. The total offered more than 200 channels. Another important reason have acted to drive subscribers to IPTV is High Definition (HD) content with VOD services. In France, the HD broadcast market was much less developed than the U.S. market at the time. This new services will be attract new customers to use IPTV.
  

France Telecom's IPTV Subscriber Growth 2004-2006


14.2 USA
The US is the largest Internet video country. In 2006, the US revenue of Internet video is 537.6 million US$. Also, the US had very active Internet users. At present, with about 300,000 subscribers in the US in 2005, but now the figure went up to 7,000,000 by 2010. Although the US getting close to the end of the early adopter phase, the country is still at a point where the number of subscribers is very small compared to traditional video delivery.

14.3 Australia
The Australian IPTV market is less developed than other markets internationally. In 2007, a survey for Australia found that only 34% of Internet users had streamed a video at least once when they using the Internet. In the end of 2007, there are only 5 IPTV service providers and 15 Internet video providers. The investment of IPTV in Australia is much higher than in other countries, because Australia is too big lead to the lower density of people in the same area.

14.4 China
In 2005, China has the first IPTV license in Shanghai. In the same year, Haerbin is the first city use IPTV technology in China. In the end of 2010, there have about 7,760,000 IPTV subscribers in China, about 3,000,000 IPTV users in Korea and bout 2,000,000 viewers in Japan. According to Pyramid Research report, China will be the biggest IPTV subscribers market in the world after 2014. From 2010 to 2014, the viewers will increase 7,000,000 each year, and until end of 2014 that the number of IPTV users will be about 30,150,000 in China.

14.5 New Zealand
In New Zealand, there are three main Tele-companies service New Zealand IPTV market: Telecom, Sky TV, and TelstraClear.
The TiVo IPTV STB is from Telecom of New Zealand. The STB of TiVo needs a wireless or Ethernet broadband environment to work, and also need a PC or Mac and a TV. The TiVo enable to transfer music and photos from a PC or Mac to a TiVo; transfer video from a PC to a TiVo recording device; convert media data files for Cell phone, PlayStation Portable; transfer TiVo recordings to a PC; watch a wide range of video and music formats; and enable multiroom viewing. Viewer can download music, photos, and videos through the TiVo's share button, but music must be in MP3 format, and ACC or iTunes-purchased music content are protected that will not allow to stream to your TiVo. All completed data can be found in your My TiVo Recordings folder. To transfer a recording program from TiVo to a PC, the easy way is tick the program and then click the Pick Recordings to Transfer button. It is same way to transfer a program from a PC to a portable device that is connecting a mobile device to a PC and then click Convert for the device. There are more functions to help viewer to keep their program data and all designs focus on viewer's convenient.
The recording programs what download through TiVo can be shared on home-network. Viewer use Media Access Key (MAK) enable share the recording programs to other family members by use TiVo media device and router. Other household allow transferring recording programs to their TV or PC screen. That means, in one house that family member can watch different programs in different room in same time, and they still can record two shows at once when watching other program. The figure is shows TiVo's specialties.


TiVo specialties

Telecom is the largest telecommunications service provider in New Zealand (by revenue). Telecom's broadband has wholesale and unbundled bit-stream service (UBS), the broadband for the majority of residential consumers in New Zealand. In 2007, Telecom's broadband service in New Zealand was growing fast. The broadband connections increased 170,000 in 2007. The total broadband customer base was about 605,000 at end of June 2007. The total dial-up internet connections about 238,000 at 30 June 2007. The revenue not grown as fast as the customer base, because of downloads price, particularly in the business sector. In 2008, Telecom has completed installing ADSL2+ technology to 400,000 end-users. In the end of June 2008, Telecom had 437,000 residential customers using Telecom broadband and 163,000 residential customers using dial-up. The total broadband connections at 30 June 2008 were 759,000 in New Zealand. In 2009, Telecom fixed 835,000 broadband connections in New Zealand. Multiple high-speed broadband networks are available through mobile, WiMax and fixed networks. Telecom improved the download speed by ADSL2+ technology. It is about 37% customers have available download speeds up to 10Mbps and Telecom will upgrade download speed over 80% lines at least 10Mbps by Dec. 2011. From 2008 to 2009, Telecom Broadband's consumer market share has declined from 64% to 57%. TiVo maybe can help hold the line.
 
Telecom business review from 2005 to 2009

SKY Television launched My Sky HDi in July 2008. The Sky HDi is a new High Definition decoder and Personal Video Recorder (PRV) with Dolby Digital surround sound. The Sky HDi functions as similar as Telecom's TiVo. It can do video on demand, pause Live TV, replays Live TV, record any two programs at once, and high definition viewing. Sky HDi Users can record the digital signal directly to the hard drive and the record as the same quality as a live show, and users do not need the expense of hardware based video encoders. The different between Sky HDi and TiVo is that My Sky HDi only support Vodafone Internet, Telecom's TiVo only can be used on Telecom broadband. SKY Television is New Zealand's pay television operator. SKY TV offering more than 100 channels and My Sky HDi PVR. In the end of 1998, SKY TV used digital satellite service make that more than 47% of subscribers to SKY via digital satellite and UHF networks in New Zealand. In July 2008, SKY launched My Sky HDi IPTV Set-top Box  (STB). By the end of 2009, Sky TV had 144,148 MySky HDI customers in New Zealand and Sky TV's revenue was up 6.6%. There is much room for growth of Sky HDi market in New Zealand.

TelstraClear let customer access YouTube on their televisions via its Inhome cable networks in Wellington and Christchurch. Like MySky HDi and Telecom TiVo, TelstraClear will start offering personal video recorders (PVRs). The PVR will let viewers pause and review "live" television and record programs. But MySky and TiVo have trumped consumer markets.
TelstraClear provide traditional and wireless telephone, Internet, and pay television services in New Zealand. It is a subsidiary of Australia-based Telstra Company. TelstraClear serves residential, business, and government customers.